Launching directory submissions: get listed on 30+, 60+, or 100+ sites

Launch day is exciting. The week after is quiet. The work that actually keeps your product growing is the long, slow grind of getting listed on the directories that real users browse and that search engines respect.

We just made that easy. You can now add manual directory submissions to any Nick Launches submission, or attach them to a product you already shipped.

Why directory submissions still move SEO in 2026

Modern search ranks pages on signals it can verify cheaply: how many trusted sites reference you, how consistently your brand shows up across the web, and how naturally your product appears in the topical neighborhoods you compete in. A clean directory listing checks all three boxes at once.

Here is what each submission actually does for you:

• Backlinks from high authority domains. Every Pro and Premium listing comes from directories with strong domain ratings. A single DR 60+ backlink can outrank dozens of low quality ones, and you get many of them in a single sitting.
• Faster indexing for a brand new product page. Directories are crawled constantly. When your product appears in one, Google finds your site faster, sometimes within hours instead of weeks.
• Brand consistency across the web. Your name, tagline, logo, and URL get echoed on 30 to 100 trusted pages. Search engines treat this as a strong identity signal, which lifts every other ranking factor you have.
• Long tail referral traffic that never stops. Directories rank for hundreds of low intent queries you would never bid on yourself. The visitors are small in number per directory, but they compound month after month for years.
• Topical authority in your niche. Getting listed alongside competitors in AI directories, SaaS directories, or design tool directories tells search engines what neighborhood you belong in. That makes ranking for your category keywords much easier later.

This is the unglamorous, evergreen part of SEO that most founders skip because it is slow and tedious. The ones who do not skip it are the ones still getting traffic six months after launch day.

Launch week offer: 20% off with DIRECTORY20

🎉 Save 20% on every tier through Sunday, May 31.

Use code DIRECTORY20 at checkout.

Starter $79 (was $99)  ·  Pro $119 (was $149)  ·  Premium $159 (was $199)

One use per founder. Offer ends 11:59pm on May 31.

Why now? Most founders only think about backlinks once they hit a growth plateau, by which point months of compound SEO have already been left on the table. The builders who claim this code in launch week will be the ones whose products show up in directory searches all summer. The ones who wait will be starting from zero in July.

What you get

We hand submit your product to a curated set of startup, SaaS, AI, and niche directories. Real humans, real submissions, no spam. When we are done, you get a clean report with every URL we used so you can verify the listings yourself.

Three tiers, depending on how much exposure you want: 30+, 60+, or 100+ directories. You can track progress through every submission in real time:

How to purchase

There are two flows, depending on whether you are launching a brand new product or adding directories to one you already shipped. Both take about a minute.

If you are submitting a new product

1. Go to the submit page and fill in your product details as usual.
2. On the plan picker, you will see the launch plans on the left and the directory submission tiers on the right. Pick one launch plan, and optionally one directory tier.
3. Click continue to go to checkout.
4. On the Stripe checkout page, click Add promotion code and paste DIRECTORY20. Your total drops by 20%.
5. Pay. We start the submissions as soon as your product is approved.

If you already launched on Nick Launches

You do not need to start over. This is a standalone purchase, so your original launch is untouched.

1. Open your dashboard.
2. Find any product that is live or scheduled and click Get directory boost on the right side of the row.
3. Pick a tier on the next screen and click continue.
4. On the Stripe checkout page, click Add promotion code and paste DIRECTORY20.
5. Pay. You will get an instant confirmation email and we will start submitting.

If anything goes wrong (the code does not apply, you do not see the directory tiers, etc.), just reply to the email you received. We will fix it manually and honor the discount.

The three tiers

Tier	Directories	Regular	With DIRECTORY20	Best for
Starter List	30+	$99	$79	Early stage founders testing the waters.
Pro List	60+	$149	$119	Growing startups scaling visibility and reach.
Premium List	100+	$199	$159	Ambitious founders who want maximum exposure.

Every tier includes a detailed submission report, a listing on Directories Tools, and access to our curated directory database. The 20% off code DIRECTORY20 expires Sunday, May 31.

Why it is worth it

Doing this yourself sounds simple until you start. Every directory wants a slightly different tagline length. Half of them want a different logo size. Some make you confirm an email, then come back the next day to finish the listing. A single founder doing all of this can easily burn 40 to 70 hours, and most just give up halfway.

We do it for you. The backlinks compound. Your SEO keeps growing long after launch day is over. And your time goes back into building.

Get started

Submitting a new product? Head to the submit page and pick a directory tier alongside your launch plan. Apply DIRECTORY20 at checkout to save 20%.

Already launched on Nick Launches? Open your dashboard and click Get directory boost on any live or scheduled product. Same code, same 20% off.

Reminder: DIRECTORY20 expires at 11:59pm on Sunday, May 31. After that, it goes back to full price.

Questions? Reply to any email we send you. We read everything.