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ToolPilot

Active Freemium
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"AI tools directory with reviews, categories, and coupon-code deals"

Traffic / DR
high / 76
Backlink Quality
strong
Focus
General AI

Submission Process

Medium — free listing requires a ToolPilot backlink badge; free review can take up to 90 days

Best for:

AI tool discovery traffic SEO directory backlink Coupon code visibility Category browsing exposure

My Experience

ToolPilot is a full-featured AI tools directory (browse, categories, featured tools, coupon codes, reviews) that also ships on iOS + Android. It’s a solid place to submit if your tool targets AI-curious builders and buyers and you want a directory-style discovery channel.

The key thing to know: the free listing is not “no strings attached.” ToolPilot now requires a link back (badge/logo) on your site to qualify for a free listing, and free processing can take up to 90 days. Paid tiers exist if you want faster turnaround and extra placement options.

Submission Process

  1. Open the “Submit AI Tool” page.
  2. Pick your listing tier:
    • Free Listing (requires a backlink badge/logo on your site)
    • Priority Listing ($99 one-time)
    • Premium Listing ($199 one-time + $39/month)
  3. If you’re going Free:
    • Add a ToolPilot badge/logo link on your site (footer is fine).
    • Provide the badge URL during submission or email them to confirm.
  4. Fill out the submission form (tool name, website, description, etc.) and submit.
  5. Wait for review:
    • Free: up to 90 days
    • Priority/Premium: up to 7 days (per their pricing table)

Tips for Success

  • Do the backlink first (free tier). Don’t submit free and “add it later” — it’s explicitly required to qualify.
  • Write a benefits-first description (what problem you solve, who it’s for, what makes you different).
  • Choose categories/tags strategically (hit the category your buyer actually browses, not just “AI”).
  • If you have a deal, add it — ToolPilot leans into coupon codes and discounts.
  • Use Priority/Premium when timing matters (launch week) or you want featured placement.

Sources

Pros

  • Free listing option exists
  • Paid tiers can speed review
  • Also available as mobile apps

Cons

  • Free listings require a backlink
  • Free tier can be slow
  • Premium has ongoing fee