My Experience
SaaSHub brands itself very clearly as an independent software marketplace, aiming to be objective, simple and a first stop when researching new services. The promise is that it helps end users find the best software and product alternatives, while also helping vendors improve their online presence and promote their tools. External reviews and growth guides back this up, describing SaaSHub as a well-known SaaS directory where founders can showcase products, compare alternatives and reach buyers who are already in “looking for software” mode.
From a NickLaunches perspective, SaaSHub sits somewhere between a classic review site and an alternatives directory. It doesn’t have the sheer traffic of G2 or Capterra, but it is much more focused on SaaS and indie products, and every approved listing typically includes a direct dofollow link from a relevant page. That makes it valuable as both a discovery channel and an SEO asset. Add in things like the Experts Community and product tournaments that highlight top tools each day, and it becomes a solid “always-on” place to live alongside your big launch platforms.
Submission Process
- Create a free account
- Go to saashub.com, sign up and confirm your email so you can submit and manage products.
- Many guides note that listing your brand or startup on SaaSHub starts by creating a free account.
- Open the submission page
- Use the Submit Product or SaaSHub Submit links, which are described as a free marketing tool to help promote your product and even cross-submit to other directories.
- Fill in your product details
- Provide your SaaS name, website, categories, short and long descriptions, pricing model and key features.
- Make sure your positioning clearly states what you do and which tools you can replace, so you’re mapped into the right alternatives.
- Submit for review
- Submit the form; SaaS founders often report a very fast approval process, sometimes under an hour for new listings.
- Enhance your profile once live
- After approval, check how your listing appears: description, categories, screenshots and links.
- Adjust copy and visuals so your page clearly targets the right audience and highlights your differentiators.
- Explore featured and promotional options (optional)
- When you’re ready to invest more, look into featured product placements or newsletter inclusion packages to boost visibility beyond the organic directory traffic.
- Monitor SEO and lead impact
- Track clicks and signups from SaaSHub using UTM parameters.
- Treat the dofollow backlink and category exposure as part of your long-term SEO strategy rather than a one-day launch spike.
Tips for Success
- Write for comparison shoppers
- Most visitors are actively comparing tools; frame your copy around “why choose us instead of X” rather than generic marketing slogans.
- Lean into the alternatives angle
- Explicitly mention which well-known tools you can replace, so you show up as a credible alternative in relevant categories and lists.
- Use strong visuals and social proof
- Clear logos, clean screenshots and a concise value proposition help you stand out in category pages with many competing SaaS products.
- Combine free listing with targeted promotion
- Start with the free profile, then test featured or newsletter options once you know your funnel and have a page that converts directory traffic.
- Make SaaSHub part of your directory cluster
- Pair your SaaSHub listing with G2, Capterra, SourceForge and others; together they create a broader proof and backlink footprint for your product.